biabia (:

2 Nov, Mon

Visited yet another awesome place – Heineken Experience. Did you know that Heineken is STILL a family business? And the CEO is now a lady of the fourth generation? It’s so amazing. There’s a Chinese saying on family business not being about to survive past 3 generations. That applies even to the Dynasty empires. But for Heineken, it’s so not. Each generation improves the business in a different way, each having their own expertise. The first dude, Adriaan Heineken, was amazing in the sense that he knew shit nothing about brewing but it was the pure guts and entrepreneurship spirit that led him to start up something that lived on after him. His successor read chemistry in great depths, further improved their formula, made his father’s life work literally live on. The last CEO, was a genius. He made Heineken marketing strategy so impressive. It never occurred to me that their marketing is super impressive but I definitely remember their freaking funny adverts, like the one with men screaming all over a fridge of Heineken. Although I didn’t like Amsterdam, I still got quite a lot of inspiration from the visits and history of these awesome century brands. It’s never easy, really not easy. Amazing, the enormity of human strength…